Hiroshi Fujiwara Expounds on His Design Philosophy in New NikeLab Short Film

He's mostly known for his for his fragment design label -- and its multiple Nike collaborations -- but Hiroshi Fujiwara’s influence spans various subcultures across the globe, including music, film and fashion. He's logged three decades in the game, earning his "godfather of streetwear" sobriquet ...

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Photo Shoot & Fashion Show Tips

"Relaxed and elegant hands usually make for a better photo. Try to avoid placing your hands in positions or angles that will make them look like a "claw" in a still frame."

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