Hailee Steinfeld is the new face of Reef.
The 20-year-old Golden Globe nominee and singer, fronts the brands’ Escape sandal collection. Photographed by celebrity and fashion photographer Yu Tsai at Milk Studios in Los Angeles, Steinfeld models the sandals of bright colors and geometric shapes that mimic the look of the collection in a casual surf style.
A special highlight in one of the photos is a red parrot, perched on her hand, and which brings the beach feeling. The new collection was inspired by vintage California and is characterized by its subtle, summery colors and expressive prints.
‘We wanted to bring REEF Escape to life in a studio setting,’ said Tait Hawes, Creative Director at REEF. ‘With the help of Yu Tsai and his team, we built a three-dimensional world for Hailee with bold graphic geometric shapes, banana leaf prints, oak tones, big succulents and a scarlet macaw. It all came together to tell the story that expresses the spontaneity, sophistication, adventure and fun that is REEF Escape.’
‘I love the REEF Escape collection because they are cute, comfortable and fun to pair with different outfits,’ said Steinfeld in a statement. ‘Mixing California beach style with my personal style shows just how versatile these sandals are,’ she added, enlisting the geometric prints, champagne, blush, and nudes that match her skin tone among her favorites.
Consisting of four women’s styles, the collection is now retailing for $22 to $28 at Reef.com.
Check out more images from the campaign below and sound off on twitter @fmd1_com using the hashtag #lovefmd.
Photo Shoot & Fashion Show Tips
"Relaxed and elegant hands usually make for a better photo. Try to avoid placing your hands in positions or angles that will make them look like a "claw" in a still frame."