Joining the likes of Beyonce, Naomi Campbell and Alexa Chung, Gigi Hadid has been announced as Tommy Hilfiger’s new Global Brand Ambassador as well as designing her first-ever capsule collection for Hilfiger.
‘I never thought I would be asked to design a capsule collection, so it still feels like a dream that Tommy approached me to collaborate,’ said Hadid. ‘His company is one that I genuinely love and have been a fan of for my entire life, and Tommy is the easiest, most fun person to work with. I have always looked up to his brand, campaigns and design style. I think our collection celebrates the iconic Tommy lifestyle and mixes a bit of everything: there are styles that are really hippie-chic, styles that are sporty streetwear, and styles that are tomboy but girly; everyone’s is going to love a different part of it.’
‘I’ve known Gigi and her family for years, and it has been amazing to watch her grow into one of the world’s top models and most-followed fashion influencers,’ said Hilfiger. ‘Gigi has walked in our runway shows and now we are thrilled to continue our collaboration with her as the new face of Tommy Hilfiger womenswear and fragrance. She is truly the definition of today’s ‘Tommy Girl’her magnetic personality is bright and always optimistic, and her style is confident, effortless and cool.’
Hadid’s forthcoming collection will launch during the Fall/Winter 2016 shows and will include women’s sportswear, footwear and accessories, as well as a fragrance. She will also appear in the campaigns.
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