adidas Outlines What It Means to Be an Original Superstar in New Video

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We live in a social media world, where opinions are exchanged with reckless abandon, and anonymous comments and reviews become the measure for worth. adidas Originals has assembled six voices — representing six streams of creativity — to refute crowd-sourced standards. In the brand’s new black and white short film, Three-Stripe ambassador Pharrell gives the floor to a hand-picked quintet who are proud to assert, “I create for myself.” Check out the video below, featuring American hip-hop star Pusha T, Russian actor and director Grigoriy Dobrygin, Mexican illustrator and graffiti artist Smithe, Chinese multimedia artist VJ Mian and Japanese genre-defier Yoon.



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