A History of PUMA Shaping the Sneaker Industry

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Sibling rivalry played a significant role in the forming of two heavy-hitter sneaker brands: adidas, founded by Adolf Dassler, and PUMA, founded by brother Rudolf Dassler. The latter originally staked its claim in performance sports through track and field, before branching out to soccer (the legendary Pelé wore PUMA’s iconic Formstripe boot during the 1970 World Cup) and basketball (1973’s “Clyde” basketball sneaker, named after New York Knicks star Walt “Clyde” Frazier). PUMA is now synonymous with Usain Bolt, the fastest man alive, as well as icons from the entertainment world like Rihanna. The brand’s ability to combine performance and style culminates in the Roma Weave, pictured below and available now through Champs Sports locations.

Go here to check out the full story of how PUMA shaped sneaker history.



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